TEDxBuffalo is an independently licensed TEDx event, giving distinguished community members the opportunity to share their ideas in the form of a talk or performance. I had the privilege of volunteering as a committee member to promote the 2017 event.
TEDxBuffalo is an independently licensed TEDx event, giving distinguished community members the opportunity to share their ideas in the form of a talk or performance. I had the privilege of volunteering as a committee member to promote the 2017 event.
client
TEDxBuffalo
credits
Kevin Purdy
– Founder
Alex Opiel
– Co-Director
Dr. Jennifer Jones
– Co-Director
Anthony Santarosa
– Website Design/Development
Keith Krummel
– Veteran Organizer
Lauren McGowan
– Sponsorship Chair
Virginia Leary
– Stage Director
Jon Dymock
– Website/Print Designer
Jamie Boyd
– Organizer
Charlie Wertz
– Organizer
Dr. Karrie Jones
– Organizer
Gabriella Carducci
– Organizer
Kristin Quattlebaum
– Organizer
Arielle Januszkiewicz
– Organizer
Emily Ryan
– Organizer
client
TEDxBuffalo
credits
Kevin Purdy
– Founder
Alex Opiel
– Co-Director
Dr. Jennifer Jones
– Co-Director
Anthony Santarosa
– Website Design/Development
Keith Krummel
– Veteran Organizer
Lauren McGowan
– Sponsorship Chair
Virginia Leary
– Stage Director
Jon Dymock
– Website/Print Designer
Jamie Boyd
– Organizer
Charlie Wertz
– Organizer
Dr. Karrie Jones
– Organizer
Gabriella Carducci
– Organizer
Kristin Quattlebaum
– Organizer
Arielle Januszkiewicz
– Organizer
Emily Ryan
– Organizer
let the pitch begin
With the start of each year’s event, entry submissions open to the community in the form of pitch videos. Applicants are encouraged to practice and prepare a brief two-minute video introducing themselves, their topic and impact that could have on the community. When reviewing the pitch videos, some committee considerations include:
clarity
presence
core idea
diversity
speaker & theme selection
After pitch videos are reviewed by the committee a selection of applicants are chosen to be speakers at the event.
Before marketing the event with updates to the website, social, printed collateral or any signage, the theme for the event is chosen with consideration of finalized speaker talks. The annual theme really helps with unifying all talks under a central idea and provides a platform to build upon for marketing.
The theme for TEDxBuffalo 2017 was ‘Connect’ – bringing ideas that matter closer together. Here’s a selection of marks/identities I helped with creating:
brand guidelines
TEDx communities adopt the color scheme and branding guidelines established by the TED organization. This allows all TED-affiliated events to have a consistent, cohesive identity.
#e62b1e
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marketing the event
Once the theme is chosen it’s time to implement it on all touch points and public channels. It’s a huge collaborative effort, utilizing all of the committee member’s diverse skills to make the event a success. I personally helped out with the annual branding, updates to the website, the creation of a printed program and committee lanyards.
We had to keep strategy in mind every step of the design process, taking into consideration the purpose of the website and it’s audience members.
about page
printed program design
Working directly with our committee’s co-director, I was able to create a printed program from start-to-finish that was handed out the night of the event to all guests. The small booklet contained information about the theme, speaker information, committee member information and proved to be a marketing incentive to community sponsors.
profile
– Interactive/ UI/ UX/ Illustration
– Forty Fort, Pennsylvania
connect