TEDxBuffalo is an independently licensed TEDx event, giving distinguished community members the opportunity to share their ideas in the form of a talk or performance. I had the privilege of volunteering as a committee member to promote the 2017 event.

TEDxBuffalo is an independently licensed TEDx event, giving distinguished community members the opportunity to share their ideas in the form of a talk or performance. I had the privilege of volunteering as a committee member to promote the 2017 event.

client

TEDxBuffalo

credits

Kevin Purdy
– Founder

Alex Opiel
– Co-Director

Dr. Jennifer Jones
– Co-Director

Anthony Santarosa
– Website Design/Development

Keith Krummel
– Veteran Organizer

Lauren McGowan
– Sponsorship Chair

Virginia Leary
– Stage Director

Jon Dymock
– Website/Print Designer

Jamie Boyd
– Organizer

Charlie Wertz
– Organizer

Dr. Karrie Jones
– Organizer

Gabriella Carducci
– Organizer

Kristin Quattlebaum
– Organizer

Arielle Januszkiewicz
– Organizer

Emily Ryan
– Organizer

client

TEDxBuffalo

credits

Kevin Purdy
– Founder

Alex Opiel
– Co-Director

Dr. Jennifer Jones
– Co-Director

Anthony Santarosa
– Website Design/Development

Keith Krummel
– Veteran Organizer

Lauren McGowan
– Sponsorship Chair

Virginia Leary
– Stage Director

Jon Dymock
– Website/Print Designer

Jamie Boyd
– Organizer

Charlie Wertz
– Organizer

Dr. Karrie Jones
– Organizer

Gabriella Carducci
– Organizer

Kristin Quattlebaum
– Organizer

Arielle Januszkiewicz
– Organizer

Emily Ryan
– Organizer

let the pitch begin

With the start of each year’s event, entry submissions open to the community in the form of pitch videos. Applicants are encouraged to practice and prepare a brief two-minute video introducing themselves, their topic and impact that could have on the community. When reviewing the pitch videos, some committee considerations include:

clarity

presence

core idea

diversity

speaker & theme selection

After pitch videos are reviewed by the committee a selection of applicants are chosen to be speakers at the event.

Before marketing the event with updates to the website, social, printed collateral or any signage, the theme for the event is chosen with consideration of finalized speaker talks. The annual theme really helps with unifying all talks under a central idea and provides a platform to build upon for marketing.

The theme for TEDxBuffalo 2017 was ‘Connect’ – bringing ideas that matter closer together. Here’s a selection of marks/identities I helped with creating:

brand guidelines

TEDx communities adopt the color scheme and branding guidelines established by the TED organization. This allows all TED-affiliated events to have a consistent, cohesive identity.

#e62b1e

#000000

marketing the event

Once the theme is chosen it’s time to implement it on all touch points and public channels. It’s a huge collaborative effort, utilizing all of the committee member’s diverse skills to make the event a success. I personally helped out with the annual branding, updates to the website, the creation of a printed program and committee lanyards.

We had to keep strategy in mind every step of the design process, taking into consideration the purpose of the website and it’s audience members.

about page

printed program design

Working directly with our committee’s co-director, I was able to create a printed program from start-to-finish that was handed out the night of the event to all guests. The small booklet contained information about the theme, speaker information, committee member information and proved to be a marketing incentive to community sponsors.

profile

– Interactive/ UI/ UX/ Illustration

– Forty Fort, Pennsylvania

connect

– heyjondymock [at] gmail.com

– 570.417.6319

social

profile

Interactive/ UI/ UX/ Illustration

Forty Fort, Pennsylvania

connect

heyjondymock [at] gmail.com

570.417.6319

social