clevermethod was chosen to be Northeast Collision’s agency partner to expand their brand identity and refresh their existing website, providing a modern browsing experience for any device.

3

clevermethod was chosen to be Northeast Collision’s agency partner to expand their brand identity and refresh their existing website, providing a modern browsing experience for any device.

client

Northeast Collision (View Website)

credits

Heather Henry
– Senior Project Manager

Cailey Bardwell
– Project Coordinator

Brandon Wilson
– Senior Designer

Jon Dymock
– Lead Designer, Developer (wordpress)

Kristin Johnson
– Copywriting

client

Northeast Collision (View Website)

credits

Heather Henry
– Senior Project Manager

Cailey Bardwell
– Project Coordinator

Brandon Wilson
– Senior Designer

Jon Dymock
– Lead Designer, Developer (wordpress)

Kristin Johnson
– Copywriting

problem statement:

Refresh an existing website design to have a modern browsing experience that helps to faciliate the car estimation process and represent a quality-driven, family owned business.

audience groups

In order to successfully design a website to meet such an enormous goal, we had to adopt a human-centered design approach with design thinking methodologies. After meeting with client and internal stakeholders, we’d decided on three separate audience segments to focus our efforts on: (1) people who need an estimate for repairs, (2) people who already have an estimate, (3) individuals who would like to learn more about the process of collision repair.

content strategy

After researching and defining our target audience segments, we moved onto creating a strategy for any necessary content. This step included conducting audits of relevant websites, addressing all business and usability needs/goals, defining the information architecture and evolving a sitemap to move forward with.

iterating with sketches and wireframes

Once we were semi-confident with what content would be presented on the website, it was time to sketch ideas and iterate on those ideas until a solution was reached.

visual design & branding elements

Once the foundation was complete with detailed wireframes and a finalized prototype, we focused on the creation of the visual identity – the ‘look and feel’. To do this, we immersed ourselves in digital and analogue media – books, websites, signage, movie scenes, historical findings, etc. to find inspiration and scratch at the problem. The client loved the idea of gritty hand-created backgrounds using watercolors along with custom illustrations to market the event.